You’re reading this for one of three reasons:
1) You are looking to retain an agency and their services for your marketing and advertising needs. You are working on landing your first agency internship or job. You are an agency executive responsible for growing your agency and are looking for a little insight. I’ve personally been in each of these places and surprisingly, it’s very difficult to find information about agencies other than the carefully executed rhetoric that’s on agency websites. The goal of this short overview is to provide you understanding of what I see are the two most common agency models in 2015: the traditional agency and the progressive agency. Before you decide which is best for your own current goals, take a few minutes to review these two models so you can make a more informed decision.