American Fast Food In Korea
By Paul W. Beamish
- Release Date - Published: 2003-04-02
- Book Genre: Management & Leadership
- Author: Paul W. Beamish
American Fast Food In Korea Paul W. Beamish read online review & book description:
A major U.S.-based fast food company with extensive operations around the world was contemplating whether or not they should enter the Korean market. The Korean fast food market was hit badly by the Asian economic crisis in the late 1990s, but the economy was turning around. Thus, fast food demand in Korea was expected to increase. For the industry analysis, this case provides information on various competitors, substitute foods, new entrants, consumers and suppliers. In addition, social issues are included as potential forces.
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