Marketing Concepts That Win! - Martha Guidry

Marketing Concepts That Win!

By Martha Guidry

  • Release Date - Published: 2011-11-28
  • Book Genre: Marketing & Sales
  • Author: Martha Guidry
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Marketing Concepts That Win! Martha Guidry read online review & book description:

Crisply communicating a new idea or innovation in a well-articulated product or positioning concept is one of the most difficult challenges many marketers face.    The inability to be objective and single-minded in one’s concept writing efforts can make the difference between executing a marketplace win or a flop.  Don’t let it happen to you.  Writing great concepts early on in your development cycle can save time, money and rework.

You will discover how to:
➢ Determine whether you need a product or a positioning concept
➢ Learn tips and tricks to accelerate your concept writing efforts
➢ Develop Acceptable Consumer Beliefs that consumers nod their heads in agreement when heard
➢ Write Benefit statements that consumers understand and differentiate a product or service
➢ Craft Reasons to Believe that are consumer meaningful and relevant 
➢ Prepare a concept to maximize quantitative testing potential

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