Corporate Culture Application in Enterprises As Assumption Their Long-Term Prosperity - Annals of DAAAM & Proceedings

Corporate Culture Application in Enterprises As Assumption Their Long-Term Prosperity

By Annals of DAAAM & Proceedings

  • Release Date - Published: 2008-01-01
  • Book Genre: Engineering
  • Author: Annals of DAAAM & Proceedings
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Corporate Culture Application in Enterprises As Assumption Their Long-Term Prosperity Annals of DAAAM & Proceedings read online review & book description:

1. INTRODUCTION The corporate culture is a phenomenon, which is very complex, hard to define and hard to explain, but it has great influence on the long-term company success. On one side it may be the source of company power and the advantage in competition, on the other hand it may also be the source of slowing down the progress of the company, as well as it may be the source of destruction. (Jancikova, 2006)

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