Binnj on the Apple iPad (Graphic novel version)
By Derrick Neufeld & Zanna Dawn
- Release Date - Published: 2011-11-04
- Book Genre: Business & Personal Finance
- Author: Derrick Neufeld & Zanna Dawn
Binnj on the Apple iPad (Graphic novel version) Derrick Neufeld & Zanna Dawn read online review & book description:
This is a graphic novel version remake of Ivey case Binnj on the Apple iPad (Product Number: 9B10E024).
In this dialogue-styled situation, the Binnj chief executive officer (CEO) has assembled a team of people for a 100-day science experiment to determine whether a new high-tech business venture is worth pursuing. He is focused on an untapped market - a new kind of restaurant menu service built on the Apple iPad platform. Members of the team are excited and have been furiously working on the project while retaining their full-time jobs. They have developed a prototype of the technology and business offering, pitched the idea to several clients and generated significant interest. The case is set at the end of the first 100 days, when the CEO must decide on the next steps.
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