Kirkland's, Inc (Case Notes) (Case Study) - Journal of the International Academy for Case Studies

Kirkland's, Inc (Case Notes) (Case Study)

By Journal of the International Academy for Case Studies

  • Release Date - Published: 2005-03-01
  • Book Genre: Law
  • Author: Journal of the International Academy for Case Studies
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Kirkland's, Inc (Case Notes) (Case Study) Journal of the International Academy for Case Studies read online review & book description:

CASE DESCRIPTION In this case the authors tell the story of the founding and impressive growth of Kirkland's Incorporated. The story is one of niche marketing perfected through a deep understanding of product acquisition and merchandise display by a management team that has stayed together for decades. The case is suitable for an upper division undergraduate marketing strategy or business strategy course, perhaps even as a capstone project. The case is designed to be taught in one fifty to seventy-five minute class period, with about thirty to forty-five minutes of reading and preparation time on the students' part, prior to class.

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