Introduction Apart from sensational journalistic reports depicting the excessive lifestyles of Thai teenagers, there is a dearth of literature on contemporary Thai youth culture. Most studies on youth culture have typically been the domain of sociology and cultural studies and tend to focus on western youth culture (or subcultures) in the context of deviance or resistance (Becker 1963; Hall and Jefferson 1976; Hebdidge 1979). (1) The most influential studies on youth subcultures originate from the British Centre for Contemporary Cultural Studies (CCCS) of Birmingham University. In their seminal book Resistance through Rituals (Hall and Jefferson 1976), CCCS scholars suggest that working-class youth subcultures (e.g., Teds and Skinheads) are "counter-hegemonic" as they resist domination (on behalf of the parent culture) through "spectacular" displays of style. Despite the CCCS's pervasive influence on youth cultural studies, their analysis of youth subcultures is confined to a particular class of British youth at a particular point in time (i.e., the 1970s). A growing number of scholars have criticized the CCCS for largely concentrating on the experiences of young, white working-class males, with many developing the Birmingham School's theories of resistance to encompass issues of gender, sexuality, and race (Kelley 1994; McRobbie 2000; Thornton 1995).