Take a Stand for Your Brand
By Tim Williams
- Release Date - Published: 2012-10-30
- Book Genre: Marketing & Sales
- Author: Tim Williams
Take a Stand for Your Brand Tim Williams read online review & book description:
Agencies need to do for themselves what they do for their clients: build a distinctive brand. But they are usually so eager to be a - full-service integrated agency - that they try to stand for everything. Take a Stand for Your Brand shows how agencies can develop a clear positioning that builds on the agency's unique strengths, differentiates the agency in the marketplace, and makes the agency more intensely appealing to prospective clients.
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