Imagine this: You leave your next interview feeling ecstatic! You answered every question confidently and conveyed your passion for the industry, plus you had a professional resume and great experience… The others in the interview go back to their desks as you leave the building and as 75% of HR departments are required to do, they Google your name. They find your high school yearbook photos and your political blog comments. They find your Facebook posts from your termination at your previous job and the pictures from the party that ensued. Oops.
- To stand out from the crowd.
- Search engine optimization (SEO) for your personal brand.
- Online reputation management to rank or remove bad reviews, posts and pictures.
- To use social media.
- To create your own website.
- How to track results.
Your online presence is the new first impression; don’t let it damage your reputation!
This guide will help your search engine optimization for your personal brand and also teach you about online reputation management. It is important to recognize how transformative the power of your "reputation," "brand," or "lifestyle" can be to others; and how to showcase that on the internet.
So... have you Googled yourself lately?