Selling Innovation - Kenneth Smith

Selling Innovation

By Kenneth Smith

  • Release Date - Published: 2013-11-25
  • Book Genre: Small Business & Entrepreneurship
  • Author: Kenneth Smith
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Selling Innovation Kenneth Smith read online review & book description:

If you work in a start-up or are planning to launch a new venture and need to get market traction, this guidebook gives you the steps you need to build a sustainable revenue capture process that will build sales and attract investors.

The most important measure of a successful commercial innovation is revenue traction. Operations requires it and VCs & Angels often demand it before engaging. Yet many innovator's efforts end at the point of marketing. Completing the revenue capture process with a solid sales strategy is essential.

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